Consumer Insights & Thinking Beyond the Focus Group

Learn cost effective ways to gather key consumer insights.

Peg Murphy
Associate Professor in Communications at Columbia College Chicago
About This Event / Session

Focus groups are great for gathering detailed information from consumers but they take a lot of time and resources. Learn easy, efficient alternative ways to gather consumer insights on a budget.

September 21, 2019
9:45 am
Atlantic City Room
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1 Day: $200
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August 23rd.

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