Examine the constant debate between “creative” and “results” marketers that's plagued our industry for decades.
One of the endless debates in advertising is if creative ideas work better. Art versus science. Brand versus direct. Some think that creative ideas are just marketing fluff. In this presentation, we’ll use hard science to prove why creative ideas are better for the bottom line, so you can finally convince your clients or stakeholders to believe in the value of creativity. Join Adam Morgan, Executive Creative Director at Adobe, as he presents his five-year epic quest to prove how emotional ideas impact income more than a straightforward message.
Takeaways from this session:
Learn how organizations can change the way they approach diversity and inclusion
Kickoff and Discover the art of the social media burn and the strategy behind Wendy's brand reinvention
Learn cost effective ways to gather key consumer insights.
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