Proving the Value of Creative Ideas with Science

Examine the constant debate between “creative” and “results” marketers that's plagued our industry for decades.

Adam Morgan
A central-brainer and Executive Creative Director @ Adobe
About This Event / Session

One of the endless debates in advertising is if creative ideas work better. Art versus science. Brand versus direct. Some think that creative ideas are just marketing fluff. In this presentation, we’ll use hard science to prove why creative ideas are better for the bottom line, so you can finally convince your clients or stakeholders to believe in the value of creativity. Join Adam Morgan, Executive Creative Director at Adobe, as he presents his five-year epic quest to prove how emotional ideas impact income more than a straightforward message.

Takeaways from this session:

  • Proof that emotional and creative ideas work better than boring, straightforward messages
  • How the brain is designed to process creative ideas
  • Real-world examples to better integrate creativity into business processes

September 21, 2019
8:00 am
Walnut A & B
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Student: $150
1 Day: $200
2 Day: $300

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August 23rd.

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