Examine the constant debate between “creative” and “results” marketers that's plagued our industry for decades.
One of the endless debates in advertising is if creative ideas work better. Art versus science. Brand versus direct. Some think that creative ideas are just marketing fluff. In this presentation, we’ll use hard science to prove why creative ideas are better for the bottom line, so you can finally convince your clients or stakeholders to believe in the value of creativity. Join Adam Morgan, Executive Creative Director at Adobe, as he presents his five-year epic quest to prove how emotional ideas impact income more than a straightforward message.
Takeaways from this session:
We'll look at some unusual advice that every professional writer knows (and even does), why inspiration is the downfall of many writers, and one psychological trick that will cut years off your learning curve.
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