Why We Brand, Why We Buy

Why We Brand, Why We Buy is an entertaining sociological, scientific and anthropological overview of why humans buy and brand things.

Debbie Millman
Writer, Designer, Educator, Fine Artist, and Brand Visionary
About This Event / Session
Why We Brand, Why We Buy is an entertaining sociological, scientific and anthropological overview of why humans buy and brand things.

This is what the presentation will cover:

What is the real reason we are so addicted to our technological devices? Is it something in our brain or instincts that provoke us to check our phone over 100 times a day?

Why do we like some brands and dislike others? Is there some “magic” that makes us ogle over the latest tech product or a particular pair of sneakers?

Why do we metabolize our purchases and why don’t “things” make us really happy?

Why We Brand, Why We Buy takes a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us, to the role branding plays in the products we buy and the way we live.

 

The talk explores the following:

  • What are the waves of modern branding over the last 100 years? Debbie will explore each one, focusing on the brands that defined each period and how culture was inspired or impacted and ultimately show how branding has gone from top-down to bottom-up
  • How human evolution and population trends are linked with branding, connection, loneliness and happiness
  • How psychology and behavioral rituals are intertwined with branding 
  • How technology has changed the way we interact with each other and with brands
  • What it takes for modern brands to stand out in a crowded marketplace
  • How branding connects with our most hard-wired, basic instincts
  • How branding has become a profound manifestation of the human spirit and reflects movements and missions, not just products.

 

The talk concludes with an over-arching hypothesis of why, as a species, we continue to make and mark things, in every aspect of our lives.

September 20, 2019
12:15 pm
Walnut A & B
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Student: $150
1 Day: $200
2 Day: $300

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August 23rd.

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Evansville, IN 47708

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812-423-3843

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