Manager, Strategic Customer Solutions - Analytic and Data Management Services at Precision Dialogue, an RRD company
Simi Krishnan has over 16 years of accomplished marketing , analytics and data strategy experience. Her areas of expertise include: multi channel data strategy and integration, identity matching through digital and direct marketing channels, harnessing growth and acquiring prospects through cross channel efforts and acquisition and retention customer marketing strategy. Simi led the development of RRD’s Identity Resolution platform which incorporates the consumption and analysis of multiple, disparate data sources to create a unique record for each individual.
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